The Theatre Ninjas have created an app that gives away free tickets to people who download it to their smart phone.
The idea is that instead of handing out comps randomly to people hanging out in the Pleasance (like me), they will be able to reach a wider audience of people who want to try something new and see the fringe on a budget.
There is a great interview with them in Three Weeks...
I'll definitely be downloading it and I'll let everyone know how I get on.
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